Bicycle Company Logos

As I become more immersed in my design education, I’ve been doing a number of logos. In doing research for a cycling café logo concept for one class I got looking at bicycle company logos.


Bianchi started producing bicycles and motorcycles in Milan, Italy in 1885, making it the oldest bicycle manufacturer in existence. (Anschutz, 2020) Bianchi focuses on the upper end performance bicycle market and their bikes are typically clad in a striking shade of ‘celeste’ (turquoise blue). Bicycles typically have a wordmark on the downtube and an emblem of some kind on the head tube, facing forward like a car’s grill badge. Bianchi’s badge is this eagle design which remains remarkably similar to its earliest imaginings.

[Image of early Bianchi logo]. Retrieved December 14, 2021, from
[Image of current Bianchi logo]. Retrieved December 14, 2021, from

Another Italian bicycle manufacturer is Colnago, which was founded in 1952, also in Milan. The Colnago logo is known as the ace of flowers, shown below. (, n.d.) I’m not sure what its symbolic significance is – but it is certainly one of the most recognizable logos in the cycling world. Another classic graphic element that often adorns Colnagos is the signature of the company’s founder, Ernesto Colnago.

[Colnago Ace of Flowers logo]. Retrieved December 14, 2021, from
Cemiloglu, Ahmet. (2010). Ernesto Colnago signature. [Flickr]. Retrieved December 14, 2021, from

American bicycle company Cannondale was founded in Connecticut, in 1971. They produced camping packs and accessories until 1983 when they started producing bicycles amid the growth of mountain biking culture (Ferrera, 2011). Until recently, Cannondale’s logo was a stylized lettermark, known as ‘the flying C’ (shown). Described by its designer as “…part Millennium Falcon – part 15mm pedal wrench” (Cote, 2021), the flying C had been the company’s logo since 1999. Read this fascinating link from designer David Cote’s Instagram feed on how it came to be.­

[Cannondale logo]. Retrieved December 14, 2021, from

Anschutz, E. (2021). The Eagle and the Bianchi Bicycle. [Blog post]. Retrieved from (n.d.). Retrieved from

Ferrera, D. (2011). History of Cannondale Bikes. [Blog post]. Retrieved from

Cote, D. [@david.cote]. (2021, August 14). After a long and happy life, the Cannondale C has apparently been laid to rest. [Instagram post]. Retrieved from

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